SportsBusinessDaily.com reported Chicago Bulls games aired on NBC Sports Chicago had a 24 percent ratings drop compared to last season. The last time the Bulls ratings have been this low was during the 2005-2006 season.
So even as Bulls fans continued to pack into the United Center (or at least bought tickets) to watch their team drop 60 games last season and have the worst home performances in franchise history, there’s several factors that contributed to the disastrous season in the ratings department.
- The Bulls 22 wins last season was the fifth lowest total in franchise history and the fewest since the 2001-2002 season.
- The Bulls lost by double-digits 32 times last year. This includes losing by nineteen or more 21 times, lost by twenty-nine or more 7 times, and of course the 56 point loss to the Celtics.
- Zach LaVine missed 19 games. Lauri Markkanen missed 30 games. Wendell Carter Jr. missed 38 games. If you are into Chandler Hutchison and Denzel Valentine, they also missed most/all of the season. The Bulls traded Jabari Parker and Bobby Portis, a Chicago guy and a guy who at least had a cult following, halfway through the season.
- The Bulls were employing a G League roster for the last 8-10 games. It was so desperate they hijacked the Windy City Bulls first-ever playoff appearance by calling up all their best players to the big league squad for the sake of having enough healthy bodies.
Combine all those factors and its easy to see why people weren’t watching Bulls games this year.