Upon seeing these two videos (via destroyed fanshot: it went out a hero) I thought they were fan-created.
But they're official: Bulls commercials advertising Bulls tickets featuring Bulls players. It's been two years of the 'Love it Live' lame campaign, so this is a welcome change.
Not sure if there will be more in the future, but starting with Derrick Rose and Joakim Noah seems right. I hope either of those two kids can make captain this year!
Videos after the jump.