I know the instinctive answer is "no," but read this article about the leading floppers in the league. Notice that there are no Bulls players on the list. Omer Asik is probably our "best" flopper, but probably isn't prominent enough to make the list.
My question is, if you coached the Bulls, would you encourage flopping, discourage it, or leave it up to the player? If Rose flopped as much as Paul or Ginobli, wouldn't he get more calls? If Noah picked up the art of acting like he got pushed in the back every time he missed a rebound like Ben Wallace, wouldn't he get more calls?
Perhaps we all agree that fines should be assessed for flopping when tapes reveal the flop, but if the league takes no action, what should the Bulls do? Maybe they can stop short of flopping when there is no foul at all, but what about exaggerating reactions to actual fouls?