I'm making this a FanPost because it's kind of long and wordy. Doug reports "Bulls wanted to dump Gordon no matter what?". He reports on a email sent to KC from RealGM poster Homo Sapien. 

HomoSapien:

The Bulls benched Gordon for Chris Duhon for a season and a half. They benched him for Larry Hughes for 25 games. They offered him much less money than Luol Deng, and then took away his offer the moment he was ready to accept it. This off-season Reinsdorf was quoted as saying that Gordon wouldn't have been able to get playing time behind Rose, Hinrich, and Salmons. Gordon is arguably the best player amongst this group, and currently has the highest PER. Are the Bulls brass just delusional or are they just really disrespectful towards him?

KC:
Disrespectful to him. Never understood their stance with BG. As for the pulled offer, I've heard they decided they made a mistake even offering it to him so even if he said he wanted to sign it, the offer was going to be pulled.

Doug is flummoxed and pissed.

What it seems to point me to is that the Bulls, even more than treating a sport like a business, treat business like a matter of personal friendship and business personal at a ridiculous level. Certain guys are described as and treated like family, despite glaring flaws. Other guys could walk on water and will never be family.  It's messed up, and it's no way to run an muli-million dollar business.