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Bulls Ad Campaign Missing the Bulls

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Fans cheer successful avoidance of the luxury tax (via www.nba.com)

The Bulls have had some strange ad campaigns in their recent past. There was 'Larger than Life', which included a big-ass Jay Williams billboard along the expressway. The campaign with Norm Van Lier "talkin 'bout my Bulls" in the barbershop. The "everything can change in the blink of an eye" commercial that was getting us ready for that return to franchise greatness from the Chandler/Curry/Crawford HTML clipboard triumvirate (oops).

But look at these 8 versions of Bulls tickets commercials that have been popping up on the air lately. First of all, they're pretty lame. The theme is the different types (of awesome!) fan experiences at the game, yet I don't see mine: "young man with his Dad getting pissed off at Chris Duhon's minutes allocation".

But while all parts of the UC experience are regaled, apparently the team itself is a very small fraction of the 'it' in "love it live".

Not a single player is mentioned. Nobody's even explicitly shown, the highlights are all washed out and quickly-cut, that you can barely tell who it is (best I can tell: Noc whooping it up, Noah dunking, a Noah/Tyrus celebration, and Chris Duhon -not kidding- going after a loose ball).That's it when it comes to the guys on the court.

The Bulls' marketing arm could be feeling that mentioning the team responsible for such an abysmal '07-'08 season would actually hurt sales. Or that they didn't want to commit to a player who may not be on the team next season.

But, hell, there's a new optimistic coach with a great head of hair, and the freaking #1 overall pick, who happens to already be a local basketball legend.

Or if you're the cynical type, take it this way: it doesn't really matter who's on the team, as long as there is a team, and it's at a reasonable payroll. The Bulls themselves are just another act in the game experience, and it's not like anybody cares if the luvabulls or matadors change their rosters either.

Now, if I really felt that way I wouldn't have gotten the 11-game package myself. Then again, that purchase occurred in the post-lottery ecstasy...if I knew that not even the team itself cares that it has Derrick Rose, I likely wouldn't have gotten caught up in believing it would be a step forward for the franchise, instead of the apparent cap-curse the team has spun it to be.

On the bright side, at least if I'm in attendance I don't have to watch the commercials at home.

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I'm really surprised

they have not been pumping up Rose. Sure, they’ve said all a long that they are going to easy him in (whatever that means) and that they are wanting to set reasonable expectations (whatever THAT means), but does that mean we can’t be excited at all about our #1 draft pick? I fail to see why they have not been putting out their one positive thing this summer. True, no one but us thinks about basketball this time of the year, but if they are advertising ticket sales then Rose should be your guy. He’s the reason I’ll be looking for tickets. I can see how they might not be confident in some of the other players getting ad time when they might very well get traded asap, Deng is signed and in as is Rose. Get their faces out there. It is September already.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 9, 2008 11:55 PM CDT reply actions   0 recs

Don't forget "Through Thick and Thin"

It gave us one of the all-time great Skiles lines: “I guess I’m in charge of thin.”

by Big D on Sep 10, 2008 2:32 AM CDT reply actions   0 recs

How can you guys be surprised they're not hyping Rose?

When last I heard Pax he sounded like he was about to cry at the suggestion that Rose might start, or that he ought to have high expectations placed on him.

Which, by the way, is a weird thing I think people get wrong about ball players. Most of the time, if they can play, they play right away, and they get noticeably better fairly quickly. Sure, there are exceptions, but the number of guys who sit for long stretches and then suddenly blow up and do great is pretty small. Especially these days.

In fact, I wonder if that attitude is counterproductive. Sometimes I think so I when I see these players who are suddenly pushing 25 or even 30 and saying “No really, I’m going to break out this year!”. Have no pressure and no expectations on a guy and then expect him to blow up? Not likely.

by Sports2 on Sep 10, 2008 6:32 AM CDT reply actions   1 recs

Its not too bad

D. Rose, like it or not is still a project for now. Im sure the bulls picked him because he has the highest chance of being the best overall player in the draft in the future, and although everyone hopes its the near future it may take some time for him to truly blossom. I dont think they want to hype a guy who is kind of reserved already, because i think if you hype a player from the start, it gives the media a reason to attack said player mercilessly and really put him under the microscope. I mean dwayne wade wasnt hyped before his rookie season began, nor was chris bosh, or dwight howard, heck, was tim duncan ever put as the lead man on any add campaigns at the start of his rookie year? I think if rose plays well this season, you will see alot more of him everywhere on everything bulls related. The only player who i think they should hype is luol deng, but he might get injured or something…the rest of the players may not be here come february…who knows…well…obviously not the guys in charge of the adds.

On Behalf of Sue, Wjb, Bullshooter, and all the other Hinrich fans...Ill keep the Hinrich Hope coming...There will be light....

by piccolomair on Sep 10, 2008 8:48 AM CDT up reply actions   0 recs

I don't think he should be hyped

but you’d hardly notice he was on the team by the way advertising and media has been silent on it. Deng and Rose are the two faces of the team (being the only two we know will for sure be on the team) and getting a little face time isn’t going to do anything but help. Especially with the quality, or lack of it, in the ads right now.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 10, 2008 10:29 AM CDT up reply actions   0 recs

I think you're absolutely wrong about those players not being hyped

If Rose doesn’t start out as immediately competent, I’m worried.

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by your friendly BullsBlogger on Sep 10, 2008 10:33 AM CDT up reply actions   0 recs

Rose is gonna have rough spots

I’ve said before, i think Deron Williams is a pretty good benchmark for what we ought to expect.

Despite the fact that I ragged on Pax in that post above (and rightfully so, I’d like to see more than what I am seeing), I absolutely think over-hyping him would be a bad thing. Jay Williams was talked up like he was the second coming, and that didn’t seem to be working out well even before he wrecked himself.

I think there will be some moments where he (Rose) worries us, but he needs to get out there and play. I’ll be worried if he doesn’t look like a consistently better player in April than he did in November.

by Sports2 on Sep 10, 2008 12:16 PM CDT up reply actions   0 recs

sure but was Williams bad *because* he was hyped?

If Rose isn’t great, it’s over anyway. Lets find out early and often. And start him so he has a chance to play with/against the best players.

Besides, the benchmark of last season is the worst of Kirk Hinrich.

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by your friendly BullsBlogger on Sep 10, 2008 12:22 PM CDT up reply actions   0 recs

put it this way

if in a couple months into his career, Rose shows up in Memphis publicly wishing that he had that ‘family type of atmosphere’ in Chicago, I’m extremely worried.

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by your friendly BullsBlogger on Sep 10, 2008 12:29 PM CDT up reply actions   0 recs

I agree that Rose should start

Rose was easily one of the most dominating point guards that I’ve seen come out of college in a long time. When confident, he can get into the lane and finish or at least draw a foul at will. Problem being, what do you do with Hinrich? When Gordon signs (and he will, considering seeing how his choices are limited), it be hard for the Bulls to bench Hinrich. What will probably end up happening is Rose doesn’t start, but gets plenty of playing time. he is not that big of a project! His skill set is already way above Chandler, Curry, or even TT when he was drafted.

 Perhaps that is why they don’t know how to market the Bulls, no true identity. They might as well throw Deng on there, he as close to a “sure thing” the Bulls have in the 08/09 season.

by RogersPark Kris on Sep 10, 2008 12:44 PM CDT up reply actions   0 recs

Huh? You don’t expend number one overall draft picks on projects, in my estimation. If Rose is a “project,” someone within the Bulls organization should be terminated.

Rose needs to start from day one. Any failure to start him is an inexcusable error.

LSU 38 OHIO STATE 24 - LSU IS THE NATIONAL CHAMPION AND I AM THE KING OF BOURBON STREET!!

by 1958ChiTown on Sep 10, 2008 3:03 PM CDT up reply actions   0 recs

I agree.

On a team like the Bulls, Rose should be “good enough” to start or there is a problem already. Sure, he is projected to be great in three years, but right now with no real point guard in his way he should already be starting material for the Bulls.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 10, 2008 3:08 PM CDT up reply actions   0 recs

This is very obvious that they expect players to leave.

They don’t want to put anyone on there that could be traded during the season. Since there is no one on the campaign that means they aren’t committing to anyone. The only guy that is a lock to stay is Rose, but they are probably worried about making him more famous than he already is. Too much fame too early can destroy some, so they are taking it a little slowly with him. I would think that Luo Deng is a lock too, but we’ll see.

Kick it to me... I'm open!

by #23 on Sep 10, 2008 10:26 AM CDT reply actions   0 recs

I couldn't agree more

I was about to post that they have no idea who is gonna be on the roster to promote.

by Option27 on Sep 10, 2008 11:17 AM CDT up reply actions   0 recs

On the bright side

At least none of the fans are wearing headbands. (I didn’t look at the ads so I hope I am wrong and can tar and feathered for this comment)

by NBA Observer on Sep 10, 2008 1:16 PM CDT reply actions   0 recs

Aren't they going to unveil a new slogan for 2008-2009?

“Love It Live” was last season’s motto, and it was mundane and generic then.

LSU 38 OHIO STATE 24 - LSU IS THE NATIONAL CHAMPION AND I AM THE KING OF BOURBON STREET!!

by 1958ChiTown on Sep 10, 2008 3:04 PM CDT reply actions   0 recs

If players get traded...

…what’s the big deal? Make new ads.

Otherwise, it just seems odd not to actually feature your own players and makes the team seem ashamed of them, like they aren’t worthy of being used in the marketing.

I also don’t get why some of you have such low expectations for Rose… yeah, Rose at 19 won’t be as good as Rose at 25, but he’ll still be pretty good and the franchise (and the fans) SHOULD focus on him and have good-sized expectations.

He’s a #1 pick! A great college PG!

If the marketing is just about how awesome being a fan is, then I can stay home and be awesome without paying money to see a NBA game. WHY should I go? WHO am I gonna see?

During the Blazers worst few seasons, they always put the players in the marketing, BUT during the season they would advertise the other team’s players as lures to get people to come see the game. Dwyane Wade is coming! Kobe! Dontcha’ wanna see us lose to the great Gilbert Arenas?

When the Blazers stopped doing that (or at least put our guys on the same ad as the enemy), it was a good sign.

These new ads just seem like there is no team. ANYONE could be gone. That is lame.

And even if someone gets gonged, who cares? Until then, he’s a Bull and fans are gonna come to see them. Put Rose, Tyrus, Deng up there. DONE and DONE. Now gimme my ad design money!

Mortimer

by Mortimer on Sep 10, 2008 5:29 PM CDT reply actions   0 recs

The Bulls did that as well during the lean years

One of them ended up on Jay Leno’s headlines, because the ad was along the lines of “I go to Bulls games to see guys like Shaq, Kobe, and Vince Carter play”…..only none of these players were on the Bulls.

"I’m gonna rise up, gonna kick a little ass. Gonna kick some ass in the USA. Gonna climb a mountain, gonna sew a flag, gonna fly on an eagle. I’m gonna kick some butt, gonna drive a big truck. I’m gonna rule this world. I’m gonna kick some ass. I’m gonna rise up, gonna kick a little ass. Rock, flag, and eagle!"

by Ozzie Montana on Sep 10, 2008 5:33 PM CDT up reply actions   0 recs

Haha

I also meant to add that during the PRE-SEASON, the Blazers would feature such luminaries as Telfair, Miles, Z-Bo, Ratliff, and have some moxie filled slogan like “READY OR NOT, HERE WE COME”, but as soon as the season started it became all about the other team.

They’d also get someone like Gus Van Sant to make some snazzy TV ads. For some reason the quality didn’t transer onto the court.

Have the Bulls ever done something like “Remember the good ol’ days? Come root for your Chicago Bulls again!” with, like, the outline of Jordan in a full moon or sumthin’? That’d be pretty lame, probably lamer than not using any of your players in your own ad.

The Bulls should be all over Rose in the ads. Say the right thing in the papers, not wanting to put too much pressure on the kid, but show him around town. He’s a local legend for goodness sake!

If something bad happens after plastering him in all of the ads, like a trade, or, you know… uh, microfracture on your #1 pick… you just work with it and move on. By then you got people to buy the tickets anyways so they can eat a turd if they want their money back.

I know this sort of thing isn’t the fault of someone like Paxson or Reinsdorf, but it seems to fall right in line with how they do things. It’s so wierd.

Mortimer

by Mortimer on Sep 10, 2008 5:52 PM CDT up reply actions   0 recs

yeah

i noticed these too. ive seen some of the same pictures on the billboards too. just some screaming “fans” i guess. i agree, that they should use rose to market the season. i mean if they did it for curry and chandler, rose is a huge step up. i also say this because it seems the bulls are kind of lost in the town (i know its baseball/football season), but with the success of the cubs and sox and the bears being the bears, and now an emerging blackhawk team in the UC, bulls seem like an afterthought and these flakey little “ad” are going to do the trick.

Rumor has it Rose wanted to buy BGs pad because it was for sale. BGs house is worth 4 mil but when Rose went to go make an offer of 3.9 Ben said he wanted 10.

by Yibs on Sep 10, 2008 6:56 PM CDT reply actions   0 recs

It does seems like they're hiding something...

C’mon Bulls, throw me a friggin’ bone here! They oughta have Derrick Rose on the Bulls Propaganda posters somewhere!

I kinda hope they trade Hinrich, somehow. Doesn’t he make too much money to be coming off the bench? Can anybody else on the roster play at least halfway decent backup point guard, if Hinrich (and Duhon, obviously) are both gone?

by Vinnie Skiles Del Boylan on Sep 10, 2008 9:56 PM CDT reply actions   0 recs

pretty bland campaign

though i’ve never liked the Dodgers’ “Think Blue” ad. i think that’s pretty soft.

and a couple of years ago, the Marlins had “Go Fish” and “Get Hooked” as their campaigns. it might’ve been the year we slaughtered those sorry as Cubs. lol. (sorry, i had to throw that out there. i love my Bulls to the grave, but i am a Miami fan through and through in every other sport.)

by BULLieving in Miami on Sep 10, 2008 11:57 PM CDT reply actions   0 recs

why are we talking about this?

the only thing we need to be concerned about is the quality of play that is produced on the floor every night. i understood there’s not much news going on in basketball at this time of year but its kind of stretch to be bashing the marketing campaign for the bulls. the marketing team doesn’t affect wins and losses and having players or not having players isn’t going to determine whether or not we make the playoffs. debating whether or not the organization has something to hide or why we’re not promoting certain players is a non-issue. all that matters in the end is wins and losses…

"Move over Oscar Robertson and Jerry West, because the greatest guard in basketball history has just been drafted."
-Ron Coley (Assistant at Laney High School on June 19, 1984 the night Michael Jordan was drafted)

by big tuna on Sep 11, 2008 12:38 AM CDT reply actions   0 recs

Feel free

not to comment then.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 11, 2008 9:37 AM CDT up reply actions   0 recs

no disregard to marketing

yes, in the end, wins and losses is what matters, just like in business what matters is the bottom line. and marketing plays a big part in that. why does Nike pay Lebron millions?? why does vitaminwater pay Urlacher and Big Papi millions?? (i love that commercial, btw) do you know that casinos are lit with certain colors to attract the eyes?? they don’t use certain colors cause the way they look on skin tones makes people look sickly?? in the world of major business everything about HOW you present your product is as important as the product itself. its how your organization forms an identity.

… or perhaps we should throw your ugly mug on the ad campaign. do you think Pax will go over the cap for that??

by BULLieving in Miami on Sep 12, 2008 1:30 AM CDT up reply actions   0 recs

Wow! People

will bitch about anything I guess.

by sue369 on Sep 11, 2008 8:21 AM CDT reply actions   0 recs

thanks for that input

another winner to ponder…

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by your friendly BullsBlogger on Sep 11, 2008 8:26 AM CDT up reply actions   0 recs

Don't you think

As a fan who cares enough about a team to join an online community and post regularly, don’t you think that it matters how your favorite team is presented to the hardcore and (more importantly) the non-hardcore alike?

I know it would bug me if my team’s marketing was dumb. Makes me look dumb for loving that team and being so dedicated to them.

While we know on-the-court truly matters the most, off the court representations matter a lot or no one would care what anyone says in interviews, the jerseys, logos, anything.

This is just an extension of that, and it’s an odd sign when a team doesn’t show any of their own GOOD players in a local marketing campaign. Just like when Indy only used their new coach last season… just seems odd.

Mortimer

by Mortimer on Sep 11, 2008 5:20 PM CDT up reply actions   0 recs

to your first point

Sue has long maintained she’s only here for Hinrich, not the Bulls. So your logic can’t apply :-)

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by your friendly BullsBlogger on Sep 11, 2008 5:30 PM CDT up reply actions   0 recs

Conversely...

How do you feel when your team’s marketing campaign consists of clips of your future starting center wailing ’N SYNC?

http://blogs.trailblazers.com/risewithus/2008/09/05/rise-with-us-33-oden-on-the-mic/

I’m just saying.

Don't call me doughboy!

by Khalid El-Amin on Sep 11, 2008 8:01 PM CDT up reply actions   0 recs

I'm pretty sure

That performance will automatically disqualify Oden from the ROY balloting.

by RogersPark Kris on Sep 11, 2008 8:30 PM CDT up reply actions   0 recs

Is he even eligible?

just curious.

Don't call me doughboy!

by Khalid El-Amin on Sep 11, 2008 8:33 PM CDT up reply actions   0 recs

he is

hasn’t played a game yet, so he’s a rookie

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by your friendly BullsBlogger on Sep 11, 2008 10:14 PM CDT up reply actions   0 recs

Actually, I think his shirt just made me like him even more.

Portland fans annoy the crap out of me, but I can’t help but like Oden. Even though he should never be allowed within 10 ft of a microphone.

by smash! on Sep 13, 2008 10:15 AM CDT up reply actions   0 recs

Is that a "campaign"?

That’s just online clips… not really a campaign. There are a million stupid Blazer clips on the Blazers website, in addition to horrible greeting e-cards and stuff.

That’s not really an ad in a paper, or on TV, or a flyer, etc.

HOWEVER, I thought the video was funny. He was goofin’ around for kids.

I vote for Oden to keep singing songs badly and showing his personality at every chance he gets. He doesn’t give a crap if someone videotapes him sounding dumb because he is Greg Freaking Oden.

Mortimer

by Mortimer on Sep 12, 2008 7:56 PM CDT up reply actions   0 recs

Relax...

It was a joke.

Don't call me doughboy!

by Khalid El-Amin on Sep 12, 2008 8:39 PM CDT up reply actions   0 recs

Don't worry playa'

I wasn’t trying to come across annoyed and I apologize if it read that way, but it certainly shouldn’t of been.

The Blazers got a lot of crappy stuff featuring player that is funny in its lameness, particularly the e-cards.

Here is my favoritest picture, ever:

They can be found here:
http://www.nba.com/blazers/news/e_greetings_010802.html

Here is an e-card so we can be friends—

Mortimer

by Mortimer on Sep 13, 2008 4:33 AM CDT up reply actions   0 recs

So...

I guess he’d play with the rookies in the rookie/sophomore challenge too. Weird.

Don't call me doughboy!

by Khalid El-Amin on Sep 11, 2008 8:43 PM CDT up reply actions   0 recs

He does

look 20 years older than me. I am not sure how you get wrinkles like that at that age. Sun exposure? Holding a surprised look for too long? The important thing is moving like a young guy I guess.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 11, 2008 10:46 PM CDT up reply actions   0 recs

...

…I’m not expectin’ everyone to take a good long look at Oden’s face and fall asleep to a 20 foot wide ceiling panting of Oden’s visage like I do, but it’s pretty obvious that they aren’t WRINKLES, per se, like one gains as they age, but just an over abundance of skin.

Like on Scottie Pippen’s head, or Battier, etc. Oden has those skin folds on his head, and his face.

As long as his body looks 20 (there’s video of him getting out of the swimming pool on Blazers.com somewhere, but I’m in a public place and my normal reaction to seeing the video wouldn’t be appropriate), he can have as many extra skin folds on his face as he likes.

Mortimer

by Mortimer on Sep 12, 2008 8:00 PM CDT up reply actions   0 recs

Oden porn?

Don't call me doughboy!

by Khalid El-Amin on Sep 12, 2008 8:40 PM CDT up reply actions   0 recs

With the microfracture...

…Oden has extra holes to enjoy, and if you’re like me (and who isn’t), the sight of womanly openings bore you to tears (am I right people? Change it up for once, ladies) and microfracture themed “adult” entertainment is the last refuge for the enterprising, 21st century man who requires more holes, NEW holes to enjoy!

As far as I can tell, it’s the only reason microfracture exists.

Mortimer

by Mortimer on Sep 13, 2008 4:41 AM CDT up reply actions   0 recs

I've never seen such an abundance I guess.

It isn’t unpleasant, but something typically seen in an older person so it is surprising. I am not sure what you mean by Pippen’s head. He didn’t have extra skin as you say Oden has, nor Battier. It is just unique for someone so young to have forehead creases. Obviously how he plays is the main point, but is it almost comical how much older he will look than the other baby faced rookies this year.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 12, 2008 10:52 PM CDT up reply actions   0 recs

Don't you remember when Scottie shaved his head?

By “head”, I mean the top of his head… the Battier-top-o-head-wrinkles.

Just take that concept, extend it to someone’s face. Just extra skin that folds onto itself. Not really “wrinkles”, which is the skin breaking down and becoming less taut (and I am sure that is a horrible way to describe it if someone is a skin doc out there).

I tried to Google “Scottie Pippen Bald” to snag a pic of his brief shaved head phase, but only Britney Spears pics came up. I guess you’ll just have to trust me.

The wrinkles on the top of one’s head is sorta common. Oden’s case is certainly unique, but definitely not the same as, say, Bill Russell’s wrinkles.

Mortimer

by Mortimer on Sep 13, 2008 4:28 AM CDT up reply actions   0 recs

Was that before

or after his cornrow phase? I remember that vividly.

Everything I post is speculation. I have no insider information nor ideas deemed concrete enough by those who are self-elected to regulate post content.

by cranscape on Sep 13, 2008 8:50 AM CDT up reply actions   0 recs

Have you seen LeBron recently?

Separated at birth. Same facial features. Must be a side effect of some basketball genes.

Though on second thought, why did Jordan then look the same for 20 years?

Odenied: Asked whether he noticed Oden favoring his right knee, Frye dismissed it entirely. "He favors dunking on your head, that's what he favors."

by Norsktroll on Sep 12, 2008 11:21 PM CDT up reply actions   0 recs

Cuz' black don't crack!

Oden and Lebron may have been born cracked, but at least they’ll look how they look until they are 80.

I wish I could say the same for myself :-(

Mortimer

by Mortimer on Sep 13, 2008 4:36 AM CDT up reply actions   0 recs

It's same in the print ads

This is the same thing they’ve been running in the print ads in the Trib sports section all summer. It’s a series of lame pictures of random unattractive people who appear to be cheering a tooth extraction in a photography studio.

Frankly, I don’t want to be seen with these people at the games. I’m going anyway, but I surely wasn’t convinced by the ad campaign.

"I'm very important. I have many leather-bound books and my apartment smells of rich mahogany." - Ron Burgundy

by mdmnd9294 on Sep 12, 2008 5:05 PM CDT reply actions   0 recs

These commercials are so lame!

They’re terrible. Absolute waste of money. The shame here is that I heard they just reviewed their account and renewed with the same agency! Whoever is running the Bulls marketing team needs to be fired for greenlighting this.

How out of touch are these ads? So out of sync with the demographic that watches Bulls games- yet they claim these are real fans? I guess they could be but they feel fake to me. There are so many things wrong with these ads, and there are so many missed online marketing opportunities. I can go on and on…But ultimately I just wanted to chime in and say how uncreative, unoriginal, and unauthentic they are IMO.

by smash! on Sep 13, 2008 10:25 AM CDT reply actions   0 recs

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