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High Season Ticket Renewal Rates?

This is not a post about the team, but more about season tickets.  At the end of the season, I read posts here and on other message boards written by season ticket holders saying that they were not going to renew their tickets.  Even after the Bulls got the number one pick, I spoke with a number of season ticket holders who said they would not renew.  Even after the renewal deadline passed, I called the Bulls and was told that the renewal rate this year was much lower than the alleged 99% renewal rates from previous years.

The Bulls sent letters to season ticket holders this week advising them if their seats improved for the upcoming season.  I spoke people with tickets in the 100 and 200 levels who received those letters and nobody improved (myself included).  I don't want to sound like a conspiracy theorist, but in light of the anecdotal evidence I had of non-renewals and the Bulls' admission of lower renewal rates, the lack of improvements does not seem to add up.  Maybe I'm just talking to the wrong people. Getting to the punchline of this post, did any BABers get to improve their seats?

                                                                                                                                                                                                               

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