According to the New York Daily News, Ben Gordon wants $70 million for his contract extension:

Ben Gordon wants a $70 million extension from the Bulls, who are looking to give Gordon no more than Kirk Hinrich money ($47.5 million) and first want to extend Luol Deng, a player they regard more highly than the Mount Vernon product.

However, it seems like some Big Apple rabble-rousing, as Ben has denied these rumors, according to the Daily Southtown:

Gordon denied a New York Daily News report that claimed he was in the market for a five-year, $70 million contract extension. He is eligible to become a restricted free agent after the season. Asked whether $55 million is closer to the truth, Gordon said, "No comment."

I'm going to lean towards believing Ben on this one.  That's an average $14 mil a year for five years.  While Ben is a great scorer, I can't imagine his head is so bloated to expect that much out of the Bulls.

The $55 mil offer sounds much more reasonable, espcially if it is front-loaded, as Paxson is want to do.

I think it is interesting that Ben is the first one to pop up with rumor issues, when Luol seems to be the consensus leader in the "Sign Him First!" race with our restricted free agents to be.